Brain Plan
Brain Plan represents a strategic initiative in mental wellness, developed during a social enterprise class to address a significant need: accessible mental health tools. This app integrates meditation, podcasts, and therapeutic exercises to provide a holistic approach to mental wellness, accessible to a diverse user base. It leverages technology to offer solutions that are both innovative and beneficial to public health.
Problem Statement
The rise in cognitive decline, exacerbated by digital overstimulation, highlights a need for mental health interventions that incorporate both auditory and visual stimulation. Brain Plan addresses this challenge by providing a multifaceted approach to enhance cognitive functions and promote brain health.
Vision Statement
The vision of Brain Plan is to ensure that effective, innovative mental wellness tools are available to everyone. This initiative is rooted in the principles of social enterprise, emphasising the transformative role of design and technology in public health.
Mission Statement
The mission of Brain Plan is to make high-quality mental health resources universally accessible, improving individual and community well-being. This aligns with social enterprise goals, combining impactful social contributions with sustainable business practices.
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UX/UI
The UX/UI design were planned to be intuitive and engaging, ensuring ease of use and a pleasant user interaction experience. This phase involved sketching the basic layout and navigation paths to create a user-friendly digital environment.
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Product Design
The product design phase focused on integrating aesthetic elements with functional design, ensuring the app was both effective and visually appealing. This stage involved careful consideration of color schemes, typography, and user interface elements.
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Branding
Concurrently with product design, the branding strategy for Brain Plan was developed. This included designing a logo, choosing a color palette, and creating a visual identity that communicated the app’s core values of calmness and accessibility.
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Business Model
The business model for "Brain Plan" outlines how the app generates revenue and delivers value to its users. It focuses on monetising through subscriptions and partnerships, ensuring long-term sustainability while providing mental wellness resources to individuals and organisations.
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Summary
Brain Plan is an app designed to improve mental wellness through targeted exercises and guided content. The project used a market analysis and the Business Model Canvas to create a sustainable framework. User-centric design principles guided the development from initial sketches to detailed prototypes. The app supports its operations through free models and strategic partnerships, offering valuable resources for mental health enhancement.